1. Who aid for this ad? Nike paid
2. Why does the company need to do the ad? They are trying to sell shoes in a new way
3. What group is targeted by the ad? I would think that both the athletic and out of shape groups, because the woman who obviously is in crazy good shape is wearing them and the out of shape guy who is wearing some off name shoe brand cant make it with out the nike shoes.
4. What leads you to that conclusion? I think because the two main characters in the ad are male and female, in shape and out of shape, it really makes the targeted group much larger.
8. What techniques of persuasion are used? Humor is a major one because the commercial does have its parts, also the band wagon because they make sure to include that if you DON’T have these you cant run around the world. I also felt like they used romance towards the end when she closed the shades.
14. Is it closer to reality or fantasy? Well, depends on how you look at it. What she’s doing IS possible, but to look like her is completely fantasy. But the guy in the clip is very realistic; most people would probably get sick trying to run that far.
