No kidding EVERY TIME these commercials come on they crack me up, does Carls Junior think that when you eat their burgers, you will REALLY look like this? There was a new one that I saw the other day and the girl was of course beautiful and extremely skinny, stuffing her face with a burger.
1. Who Paid for this ad? Carls Junior.
2. Why does the company need to do the ad? Because they are trying to promote a new burger.
3. What group is targeted by the ad? I would assume men to start with, because they know that beautiful women are eating this burger, so why not grab one myself and see if there are some more pretty women eating there. It also targets women, perhaps with lower self esteem, because there left thinking, " Wow, that could be me. If she can eat this burger, why cant I?"
6. What kind of culture does the example create? Its creating a culture that expects all women to be beautiful physically, and that we enjoy eating fast food in our swimsuits. The reality of this is though is that the majority of the people who are eating these burgers will not look as well in a swimsuit as this girl does. It also is creating a culture that enjoys fast food, they know we will eat it so now they have to sell it in any way possible.
7. What values are reinforced? My guess is that if you look beautiful and if your skinny, you too can enjoy a carls junior burger. Its reinforcing the connection of sexiness and eating their food.
8. What techniques of persuasion are used? Bandwagon for sure. If a swimsuit model is eating this, you BETTER be eating this. Also celebrities, the woman who did the ad was famous for having a body like hers. Also depending on how you look at it, humor could be a way. They know that not everyone will take this commercial seriously, so they perhaps are anticipating on people finding it funny.
9. In what ways does this depict a lifestyle that is healthy and unhealthy? Well, this does not take into consideration that this woman has most likely worked very hard to get a body like what she has, and she is most likely a very healthy person, yet she is promoting something that is so unhealthy. It does not tell you the amount of calories in the sandwich, and you might be under the impression that it is healthy especially since it has pineapple on it!
Oh these drive me nuts! For some reason though after watching them I always want a burger, so I guess the ad does its job.
ReplyDeleteIt is so silly to have a bikini model in the ad. We all know that sex sells but come on! Having a super thin model eat a fast food burger seems to be reinforcing that you can enjoy a burger without worrying about it being bad for your health. It totally ignores the fact that over-indulgence in fatty foods causes obesity. That is probably why they put a bikini model in the ad.
ReplyDeleteI find it ironic that a resturant who has some of the highest calorie counts (burger chains) is using a bikini model to promote such unhealthy item (630 cal). I also thought it somewaht twisted that they refer to the burger as "more then just a piece of meat" when that is exactly what they are turning this model into.
ReplyDeleteI'm really glad you decided to deconstruct this commercial. I think the Carls Jr commercials are ridiculous. Yes, you will look like this if you eat Carls Jr....not. Liar ad!
ReplyDeleteReminds me of Carl's Junior in the movie "Idiocracy." I wonder how much she made for doing this commercial, or if her agent is that good to get her cast for a commercial that looks ridiculous.
ReplyDeleteNice deconstruction - these ads need to be discussed ALOT with young people as the fantasy of the ad may be lost on elementary age students.
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