This ad caught my eye because for women who are either dieting or exercising, finding dessert that is "good for you" seems too good to be true.
2. Why does the company need to do the ad? They are showing active women that they can still eat dessert and feel good about themselves. They are marketing a product.
3. What group is targeted by the ad? Hense the fact it is in a womens health magazine, women who are active or who want to be active and get healthy.
8. What techniques of persuasion are used? Assosiation, if you are in weight watchers this is somthing you should have. I also would link it with simple solution, because woman will be expected to supress their cravings for chocolate by eating this dessert.
9. What different meanings would different people perceive? If you cantr ead it says that "they all bring something good to your table, like fiver and calcium." Although it may be "good for you" there might be people who would see this as a healthier choice than other foods. Other people might percieve it as being associated with the weight watchers group and being a member, creating an exclusive feel.
12. What is not told? I wonder if people would still eat them if they knew the actual size of the dessert or the calories that are in them. They dont tell you the nutritianal value of them.
14. Is it closer to fantisy or reality? This is a very realistic ad that is captivating for all women. The reality of it is that dessert is always around us and that to the audience this is the right choice.
I have definitely been a victim of advertisements like this before. Instead of the moderate eater I am today, when I was younger I was alway looking for a quick fix.
ReplyDeleteThe only part that I would probably dispute a little bit, is I feel like these companies are creating a false reality when they talk about how you can get skinny by eating chocolate or make it seem like it is healthy. Instead of it being about the amount you eat, it's all about their product making you "loose weight." Although I think that this program must work incredibly well for some people, I think others suffer from the pitfalls of the advertising campaign.
Thank you, Lynn. I do wonder what the portion/serving size is for this product.
ReplyDeleteThe ad really hits one of woman's weakest areas: chocolate. It is like Weight Watchers is saying, "You can be on a diet and still enjoy sweets!"
DeleteInteresting that chocolate can be called "healthy." Personally I do not like chocolate so I wouldn't be a good judge but it might be fun to do a trial and error to see if the "healthy" chocolate tastes the same as the sugary chocolate.
ReplyDeleteI seem to see these ads all over the place. If you eat this type of food you will lose weight guaranteed! No exercise needed!
ReplyDeleteIt's kind of an American dream to have food that won't make anybody fat. I actually kind of wonder how many people buy into the ads.
I agree that there are a lot of these adveritsments around.They go after the "I want everything and I want it now" attitude found in society. People want to be thin, but want all the snacks as well. This ad is trying to tell them you can do this (lose weight), without the work. Thankfully for myself I learned the concept of moderation at a young age, unfortuantely many have not and this leads to a whole list of problems. Plus let's face it how many of these "healthy" snacks actually satisfy the craving a person is having.
ReplyDeleteI think you hit the nail on the head with the "have your cake and eat it too" attitude that women have. Especially when dieting it seems that cravings only increase. They have done a good job at advertising this!
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