Since when can kids drive, let alone afford corvettes

We chose the video Corvette fancy car because it seemed to be a some what funny commercial, yet it is very tricky.

http://medialiteracyproject.org/deconstructions/corvette-driving-fantasy

1. Who paid for the ad? We can assume Chevy paid for the ad because they show the emblem at the end of the commercial.

2. Why did the company need to do the ad? To promote the car and to increase sales. This is an expensive car and it is important that they appeal to the child in all of us.

3. What group is targeted? I would say people who have a mid life crisis, or the younger crowd. If you have a corvette you become a "member" of the fancy club.

4. What about the ad leads one to the conclusion? They are using children that are driving these cool cars, showing that its the child inside that wants to drive the car. If they had fancy mature people driving the car that would have targeted a different group of people, not so sophisticated but "wild".

7. What values are reinforced? Its a materialistic commercial, so I would say status and value are highly reinforced. Its showing that if you have the car, then you also must have money.

8. What techniques of persuasion are used? One big use is bandwagon, which is if they have it then every one is going to want the car. Association is also a technique because they see people in these cars, and instantly you want to be in the car or own one. Group dynamics are also used because you are wanting to be a part of the group. Nostalgia is also used because they are trying to provoke the viewers.

14. Is it closer to fantasy or reality? Its obvious by looking at the name and by the flying cars that this is fantasy, but its a fantasy that they want the viewers to have as their reality. By owning the car all of their dreams will be true.