Womens Health Magazine & food advertisment

Of course womens health magazines sell food, but what is interesting is how well they know there audience. Almost all of the ads regarding food in the magazine consist of "fat free, reduced fat, lean, healthly, ect.." At my house we subscribe to the magazine, so I was looking through the new issue and had a wide variety of ads that I could deconstruct. This is the one i chose.




This ad caught my eye because for women who are either dieting or exercising, finding dessert that is "good for you" seems too good to be true.

1. Who paid for this ad? Weight Watchers did.

2. Why does the company need to do the ad? They are showing active women that they can still eat dessert and feel good about themselves. They are marketing a product.

3. What group is targeted by the ad? Hense the fact it is in a womens health magazine, women who are active or who want to be active and get healthy.

8. What techniques of persuasion are used? Assosiation, if you are in weight watchers this is somthing you should have. I also would link it with simple solution, because woman will be expected to supress their cravings for chocolate by eating this dessert.

9. What different meanings would different people perceive? If you cantr ead it says that "they all bring something good to your table, like fiver and calcium." Although it may be "good for you" there might be people who would see this as a healthier choice than other foods. Other people might percieve it as being associated with the weight watchers group and being a member, creating an exclusive feel.

12. What is not told? I wonder if people would still eat them if they knew the actual size of the dessert or the calories that are in them. They dont tell you the nutritianal value of them.

14. Is it closer to fantisy or reality? This is a very realistic ad that is captivating for all women. The reality of it is that dessert is always around us and that to the audience this is the right choice.

Since when can kids drive, let alone afford corvettes

We chose the video Corvette fancy car because it seemed to be a some what funny commercial, yet it is very tricky.

http://medialiteracyproject.org/deconstructions/corvette-driving-fantasy

1. Who paid for the ad? We can assume Chevy paid for the ad because they show the emblem at the end of the commercial.

2. Why did the company need to do the ad? To promote the car and to increase sales. This is an expensive car and it is important that they appeal to the child in all of us.

3. What group is targeted? I would say people who have a mid life crisis, or the younger crowd. If you have a corvette you become a "member" of the fancy club.

4. What about the ad leads one to the conclusion? They are using children that are driving these cool cars, showing that its the child inside that wants to drive the car. If they had fancy mature people driving the car that would have targeted a different group of people, not so sophisticated but "wild".

7. What values are reinforced? Its a materialistic commercial, so I would say status and value are highly reinforced. Its showing that if you have the car, then you also must have money.

8. What techniques of persuasion are used? One big use is bandwagon, which is if they have it then every one is going to want the car. Association is also a technique because they see people in these cars, and instantly you want to be in the car or own one. Group dynamics are also used because you are wanting to be a part of the group. Nostalgia is also used because they are trying to provoke the viewers.

14. Is it closer to fantasy or reality? Its obvious by looking at the name and by the flying cars that this is fantasy, but its a fantasy that they want the viewers to have as their reality. By owning the car all of their dreams will be true.